The 30 Best Topics for International Marketing Dissertations

It's a vast and fascinating subject that intersects with fields like psychology, sociology, economics, and even anthropology.

Whether you are an undergraduate or a graduate student, there are many "gaps" in the literature that aspiring marketing students can fill.

This article provides marketing dissertation topics that you could use as the basis for your study to help ease the writing process. These topics include branding, direct marketing, influencer marketing, social listening, consumer psychology, internet marketing, mobile marketing, marketing mix, social media, and marketing ethics.

Dissertation topics in relationship marketing

In order to retain customers in the long term, relationship marketing relies on relationships instead of purely transactional methods. In this way, companies can retain customers while maintaining their loyalty, which leads to repeat business. It is an area that is indispensable for modern businesses and on which you can build your marketing dissertation with a wide range of topics:

  • Analysing the value of customization and personalization in digital relationship marketing in the COVID-19 era.
  • Creating high-value content to build consumer loyalty: a case study of UK fitness businesses.
  • What obstacles does the Tesco loyalty programme face in today's cutthroat business world?
  • Are switching prices practical obstacles to retaining customers in the airline sector?
  • How does Amazon.com maintain a premium price while offering a wide range of services and goods?
  • Why do firms use loyalty programmes to keep clients long-term? What are the expectations?
  • To what degree does the Café Nero app encourage patronage?
  • How and why might relationship marketing be applied to bringing in new clients via social media?
  • How does customer loyalty differ across goods with high and low contact?
  • Can luxury goods merchants eliminate switching hurdles by retaining consumers with a unique range of services and products?
  • What strategies do businesses use to deal with consumer polygamy?
  • How does customer loyalty at Waterstone differ from that of Amazon.com consumers when customers purchase items from their online store rather than their brick-and-mortar location?
  • How does Waterstone increase client loyalty through its online store and mobile applications?
  • How can businesses successfully utilize social media to build consumer relationships?
  • What difficulties do small businesses have when implementing social media to win over more devoted customers?
  • Benefits and difficulties for MNCs of using smartphone apps to bring in and keep new consumers.
  • Are customer service chatbots effective? Are they helpful or annoying?
  • Investigating the efficacy of online consumer tribes: Tarot reading and personal development case studies.

Research topics for branding

A company's promise to its consumers is reflected in its brand. The term "branding" refers to a vast literature that explores how companies can leverage their brands to gain a competitive advantage, such as managing global brands, launching brand extensions, and developing brand equity. These topics could be the basis for marketing dissertation writing on branding:

  • An investigation of the link between brand equity and perceived risk: An evaluation of UK supermarket retailers
  • What effect does consumer brand resonance have on innovation? A case study of a hotel brand compelled to innovate by COVID-19.
  • To what extent are brand values understood by customers? Starbucks v. McDonald's litigation.
  • How does the relative weight of physical and intangible brand values change depending on the kind of product?
  • Using a case study approach to use digital techniques to boost brand salience.
  • Are items that appeal to many client groups necessary for successful brands?
  • How does product accessibility affect brand image for SMEs?
  • Can the brand's reputation be transmitted throughout industries? The Virgin Cola incident in the UK.
  • What impact does unethical behaviour have on a brand's reputation? Starbucks, Nike, and Shell cases.
  • What strategies do businesses employ to increase brand equity through CSR? Body Shop's situation.
  • How can the utilization of social media marketing innovations maintain brands?
  • Is it possible to transfer brand equity to low-cost items bearing a supermarket's name?
  • Using social media marketing to promote the brands of small businesses.
  • How can businesses leverage smartphone applications to increase brand equity? Starbucks and Café Nero are two examples.
  • A case study in ethnic market targeting involves Indian food consumers in the UK grocery industry.

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