The 30 Best Topics for International Marketing Dissertations
It's a vast and fascinating subject that intersects with fields like psychology, sociology, economics, and even anthropology. Whether you are an undergraduate or a graduate student, there are many "gaps" in the literature that aspiring marketing students can fill. This article provides marketing dissertation topics that you could use as the basis for your study to help ease the writing process. These topics include branding, direct marketing, influencer marketing, social listening, consumer psychology, internet marketing, mobile marketing, marketing mix, social media, and marketing ethics. Dissertation topics in relationship marketing In order to retain customers in the long term, relationship marketing relies on relationships instead of purely transactional methods. In this way, companies can retain customers while maintaining their loyalty, which leads to repeat business. It is an area that is indispensable for modern businesses and on which you can build your marketing...